INFLUX enable clients to reach their full potential from an awareness, traffic, and direct sales perspective with the insights gained from one-off Opportunity Audits.
We gain these insights by auditing our client’s digital assets from an opportunity perspective, which covers deep dives into website technical health, content analysis, audience behaviour, channel analysis (Social, SEO, PPC etc.), and competitor reviews with a view to providing recommendations that will increase visibility, accelerate traffic growth and drive more direct revenue in the short and long-term.
So, what are the most common themes highlighted from these Opportunity Audits?
#1 – Consider The ROI of Your On-Site Video Content.
We regularly find golf resorts and clubs investing heavily in video, for example in hole-by-hole drone flyovers for use on their digital platforms. But does this investment drive more direct sales? Video certainly provides value, however it’s not worth breaking the bank creating it. Video is an extremely powerful sales tool; however, we often see clients in the golf space over investing in video only to see marginal gains in sales. Static content that answers a user’s questions can often be a far cheaper alternative, so consider how you deploy video resources on-site carefully.
#2 – Sites Typically Don’t Have Robust Forms of Reporting.
Reporting is a fundamental tool to assess the overall impact of your digital campaigns. It’s essential that you ensure your reporting process is efficient before your golf resort, club or e-commerce website considers further investment. There will come a time when your business scales, and without a cohesive data analysis apparatus you won’t be able to make informed decisions. We’ve seen clients in the golf space spend £000’s on activity delivering a poor ROI, that would have never been approved if there had been visibility on predicted campaign success from the offset.
#3 – Local Language is Neglected from a Digital Perspective in Target Markets.
Are you an international golf resort, club or e-commerce site targeting consumers in overseas markets? If so, it’s essential that you don’t neglect local languages from a digital perspective when targeting these markets. We’ve audited numerous golf e-commerce and lead generation sites that consider the trade-off between upfront cost vs revenue generated from a localised site to be too much of an investment. However, users in the golf space search extensively in their local language, and your conversion rates and revenue will benefit significantly from creating a welcoming environment for prospective non-native language speakers.
Let’s discuss how your golf resort, destination, club, or e-commerce website could benefit from an Opportunity Audit and help inform decisions to drive more direct sales – contact@influx.golf.